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TCU Neeley Faculty Members Receive High Honors

Mark Houston, Morgan Swink, Garry Bruton and Zach Hall have been singled out with honors for their contributions to marketing, supply chain and entrepreneurship.

February 22, 2019

By Elaine Cole

It is no secret that TCU Neeley professors are outstanding, especially since they are ranked No. 1 in the world by The Economist’s 2018 ranking of graduate programs. 

Recently, four of our professors received exceptionally high honors in their fields. 

Mark Houston, Morgan Swink, Garry Bruton and Zach Hall

Mark Houston, professor of marketing, was honored with the 2018 Sheth Foundation Best Paper Award of the Journal of the Academy of Marketing Science. Dr. Houston’s research paper was chosen out of all the research articles published in 2018 after being selected into a short list of the top 10. The research, “Pre-release Consumer Buzz,” focuses on consumers’ expressions of anticipation for a forthcoming new product as witnessed through communication, search and participatory experiences, not just word of mouth, and concludes that the pervasiveness of pre-release buzz – enthusiasm across consumer segments and not a niche of fans – is vital to the success of a new product. 

Morgan Swink, professor of supply chain and executive director of the Center for Supply Chain Innovation, was honored with the Dennis E. Grawoig Distinguished Service Award by the Board of Directors of the Decision Sciences Institute. It is the highest level of honor that can be bestowed upon a member who, over a period of years, has selflessly provided service to the Institute both in publicly-recognized roles and behind the scenes.

Garry Bruton was recognized by Clarivate Analytics among the top 1 percent Highly Cited Researchers 2018 in the world. The list recognizes world-class, influential researchers, as determined by their peers around the globe, who have consistently won recognition in the form of high citation counts over a decade. The Web of Science serves as the basis for Dr. Bruton’s citation records, which positions him in the top 1 percent for his field and year.

Zach Hall, assistant professor of marketing, was honored by the Marketing Science Institute among the elite 2019 Young Scholars, as one of the most promising scholars in marketing whose work suggests he is a potential leader of the next generation of marketing academics. Only 35 professors from universities around the world were selected for the honor, all three to six years from having earned their PhD. Dr. Hall is noteworthy for conducting important research on critical sales and marketing topics and for focusing on solving real-world problems in sales and marketing.

“Leadership in academia is vitally important to advancing business education, and it is strong evidence of the impact and thought leadership we demonstrate here at TCU Neeley,” said O. Homer Erekson, the John V. Roach Dean of the Neeley School of Business.