• Must be enrolled in a United States or North American business school and be at least 21 years of age.
  • Must be a first-year, full-time MBA student.
  • You should be interested in exploring sales, marketing, finance and procurement positions with PepsiCo.
  • Each invited university is limited to two MBA students. Each MBA program sponsor or advisor should register their students.


  • Teams of four will be randomly assigned from the pool of participants.
  • The case will be distributed to all team members on Friday, October 14, at 9:30 a.m. CST.
  • Each team will have approximately 9 hours to work on the case before submitted it at 6:30 p.m. CST on Friday, October 14.
  • After two hours of working on the case, each team will have the opportunity to submit a question to PepsiCo executives for review and fielding of responses to all participants concurrently at 12:00 p.m. CST.
  • Teams are allowed to use the internet in preparation of their recommendation and presentation. In the event of any technical problems, the organizer should be notified immediately.
  • Presentations must be in PowerPoint format. No previously completed PowerPoints can be used.
  • Each team will have 15 minutes to present recommendations to the panel of judges who will have up to 20 minutes to ask questions in both the preliminary and final rounds.
  • All team members are encouraged to participate in the presentation but are not required to do so. We recommend that each team member is prepared to answer questions.
  • A timekeeper will cut off the presentation at 15 minutes and Q&A at 20 minutes.
  • Attire for the kickoff event (Thursday, October 13) and presentations (Saturday, October 15) is business formal.