Jobs-to-Be-Done: Building Innovation with Customer Insights
This event has been postponed due to an unexpected situation impacting the availability of our panelists. New date will be announced soon!
In our world of accelerated change, most will agree that innovation is essential, particularly innovation based on customer needs. Yet, many companies struggle with capturing customer feedback that provides meaningful innovative insight. In this moderated session, our experts will explore the “jobs-to-be-done” method, with a deep dive on how to uncover the underlying motivations of your customers to redefine opportunities on the horizon.