The Idea Factory is an initiative within the Institute for Entrepreneurship and Innovation at the Neeley School of Business. We are dedicated to supporting the innovative and creative spirit of TCU students and the entire TCU community by providing an empowering environment, innovative and human-centered frameworks, and resources to advance ideas and drive creative solutions.
Mission: Supporting the innovative and creative spirit of TCU.
Vision: To be the hub for human-centered, cross-disciplinary innovation at TCU.
Values:
- Radical collaboration
- Empathy, optimistic spirit
- Fail fast and forward
- Experiment relentlessly
- Do work that matters