Rogers Rotunda

Executive Storytelling

Storytelling is a powerful tool for creating connections, communicating an inspiring idea, and creating a compelling vision of the future. Exceptional leaders use stories to convey deeper meaning, reinforce key priorities and establish stronger engagement with co-workers, customers and other key constituents.

For every leader, the ability to convey a message clearly and effectively through stories can also be critical to solving organizational issues, persuading important stakeholders, or presenting a new idea to C-Suite leaders. A compelling story is memorable, relevant, deeply engaging and well told. Through powerful storytelling leaders can gain buy-in, convey their key messages and obtain support from key stakeholders while transforming organizations.

1 in-person session
September 19, 2024
8:30 a.m. - 4:30 p.m.

Cost: $995*
Certificates will be awarded based on successful completion of the 1-day training.

* A 20 percent discount will be given to companies that enroll two or more employees.
* A 30 percent discount will be given to TCU Alumni and TCU Faculty/Staff.
* A 10 percent discount will be given to U.S. veterans and employees of non-profit organizations.

Who Should Attend?

Business leaders at all levels who want to improve their ability to convey key messages, create deeper engagement, and inspire others through storytelling.

What You Will Learn

Practical storytelling tools and approaches that will help you develop:

  • A clear picture of your audience and what motivates them
  • A clear and powerful storyline to align your audience with your ideas
  • An understanding of your strengths and areas of improvement as a persuasive communicator
  • The ability to leverage the environment to reinforce your message, whether online or in-person

How You Will Benefit

  • Understand the science of storytelling and how it increases the emotional connection with your audience.
  • Lessen your dependency on the presentation medium and increase your connection with the audience.
  • Increase your understanding of your audience and how environment plays into a presentation.
  • Workshop your idea with a cross functional team and receive real-time feedback on your story and delivery.
  • Learn a realistic framework for rehearsals to apply to your (and your teams') upcoming presentations.
  • Take the reins on your professional development and craft stories that stick.

Topics

  • Authenticity 
  • Storytelling and Idea "Sell-In"
  • Influence & Persuasion
  • Presentation Approaches & Structure
  • Communication Style
  • Clarity & Focus for Message Development
  • Leadership Presence

Faculty Leaders

Photo: Eric Harris

Eric Harris

Founder, GatherRound

Eric started GatherRound after his experience in brand- and agency-side leadership roles exposed him to a frightening phenomenon: The pervasive reliance on presentation software for attempting to sell in ideas. Eric believes presentations deserve more respect, because the better we are at creating buy in, the more cool stuff we’ll get to do. So Eric and his team invented and now teach The Campfire Method. Since 2015, Eric has had the privilege of coaching enlightened teams – at organizations such as Activision, Texas Health Resources, and YUM! Brands – who know storytelling and leadership are synonyms.

Questions

Please contact

Laurie Yesley

Director of Executive Program Development
l.yesley@tcu.edu
817-257-6581

You may also be interested in:

Executive Storytelling

Storytelling is a powerful tool for creating connections, communicating an inspiring idea, and creating a compelling vision of the future. Exceptional leaders use stories to convey deeper meaning, reinforce key priorities and establish stronger engagement with co-workers, customers and other key constituents.

1 in-person session

September 19 - September 19, 2024 08:30 AM - 04:30 PM

Employee Value Proposition

Successful business doesn’t happen by accident. To achieve something great in business is a deliberate and constant dance. One thing we know to be true: To be in business is to be in the business of people. And those people – your employees – are restlessly looking to define what working at your company means to them. They’re looking to define themselves through their work.

To communicate the value of employment at your organization, look no further than the EVP (employee value proposition). The EVP is a tool used by strategic HR teams that organizes, creates alignment for, and inspires communications about, the many reasons employees benefit from working at a company.

Facilitated by employee experience expert Eric Harris, this course is designed to guide you in directing the classic principles of brand marketing strategy, and using today’s tools, to build your company’s reputation as an employer of choice.

2 in-person sessions

October 02 - October 03, 2024 08:30 AM - 04:30 PM

Executive Presence

In this program, you’ll discover approaches for deepening your own self-awareness, improving your ability to project authenticity and stronger “leadership presence,” and being more purposeful in how you show up to better engage stakeholders, align teams around a new direction, and lead even more effectively in your organization.

2 in-person days

October 17 - October 18, 2024 08:30 AM - 04:30 PM

Employer Branding

In a world where 70% of Americans say they define their sense of purpose through their work, HR professionals are being asked more today than ever to “think like marketers” on the job. HR leaders have always been considered great communicators, but now the challenge has changed. HR must communicate with talent at scale, like marketers do with consumers. It all makes sense in theory, but how can we put this into practice? This course is designed to guide you in directing the classic principles of brand marketing strategy, using today’s tools, to build your company’s reputation as an employer of choice.

2 in-person sessions

November 18 - November 19, 2024 08:30 AM - 04:30 PM

Open Enrollment

Executive Education Students
Check out all of our open enrollment options.