The Power of Storytelling
Great leaders are powerful storytellers. Storytelling is both an art and a science – one that shapes perceptions, builds trust, and moves people to action. This program helps you master the craft of communicating ideas with clarity and impact, giving you the tools to create narratives that engage, persuade, and inspire across any audience or platform.
One in-person session
March 12, 2026
8:30 a.m. - 4:30 p.m.
Fee: $995*
Certificates will be awarded based on successful completion of the one-day training.
* Discounts available for TCU alumni, faculty and staff as well as veterans, small businesses and group registrations. Contact neeleyexeced@tcu.edu for details.
Skills and Insights You Can Apply
- Craft Compelling Narratives – Structure your message so it captures attention and aligns others with your vision.
- Understand Audience Psychology – Discover what resonates with your audience and adapt your approach for maximum influence.
- Enhance Persuasive Communication – Build confidence in communicating ideas that inspire stakeholders at all levels.
- Leverage Your Presentation Environment – Optimize both in-person and virtual settings to reinforce and elevate your message.
- Refine Delivery Through Feedback – Practice your storytelling in real time, with coaching and input from peers and facilitators.
Is This Course Right for You?
This course is designed for professionals who want to communicate with greater clarity, influence, and authenticity through the power of storytelling.Ideal participants include:
- Leaders and professionals looking to elevate their communication and presentation skills
- Individuals who need to engage and align stakeholders across teams and departments
- Teams seeking to improve collaboration and message consistency
Laurie Yesley